Bachelor of Arts (Hons) Fashion Product and Promotion by University of Sunderland (MDIS)

BA (Hons) Fashion Product and Promotion is broken down into the following subject areas and covers each area in depth:

Fashion:

Concepts, theories and hands-on projects, event management,
portfolio development, illustration, photography & styling.

Product:

Understanding the fashion design process from concept to creation,
garment construction and accessories design.

Promotion:

Branding, marketing, retail concepts and consumer research.

The programme aims to:

• Provide opportunities for students to gain a systematic and coherent understanding of the various theoretical, historical, cultural and contextual dimensions impacting on design practice.
• Encourage students to combine highly specialised technical and conceptual skills to enhance their creativity.
• Promote self-reflective and meaningful approaches to learning with the specialised research skills to observe, investigate and critically evaluate information from a wide range of sources.
• Produce graduates with the appropriate range of subject-specific and professional skills necessary to pursue their chosen careers.
• Develop in students, a high level of communication skills in the presentation of creative professional work.

Professional Accreditations

The University is a corporate member of the Design & Art Directors Association (D&AD), an influential body that stimulates, enables and awards creative excellence in design and advertising.