Strategic Marketing for Competitive Advantage by MDIS

At the core of every business is the need to obtain, grow and retain customers. The marketing function has always been concerned with understanding and delivering value to that effect. Marketers have to constantly reinvent themselves to keep up with new technologies and changing customers’ expectations in the face of increased global competition.

The strategic marketing workshop provides a comprehensive examination of the latest marketing tools, methodologies and strategies for generating and growing customer value.

Upon completion of this workshop, participants will be able to;

• Analysing market opportunities and risks
• Understanding the buying process and determining customer needs
• Creating a foundation for marketing success by segmenting the market, assessing competitors and positioning products
• Creating value for the customers over your competition
• Developing an integrated marketing strategy, including distribution channels, partnerships and marketing communications Streamlining product portfolio