Social media marketing creates benefits beyond brand awareness, customer loyalty, and being an engagement platform. It is a known fact that social signals influence search engine rankings.
This 2-Day Social Media Management Masterclass will uncover common mistakes and strategies in social media planning and execution, key metrics, measurement of effectiveness, and how to execute a social media internal audit.
Key Benefits
- Create content and social media strategy with the consumers in mind
- Plan and manage your social media campaigns and day-to-day activities
- Able to work with internal stakeholders
- Collaborate with other branches of marketing in your organisation to integrate social media
- Manage change and adopt social media into your organisational culture
- Design an effective strategy for outreach, digital public relations, buzz building, and building sustainable communities
Course Contents
- Social media marketing: principles and frameworks
- Understanding the new customer journey in the digital age
- Building social media brand personas
- The relationship between social and content marketing
- The big 5: Facebook, Twitter, Instagram, LinkedIn, and YouTube
- Social media measurement and analytics
- Deep dive on paid social
- Development process for social media management
- Social media policy and reputation management
Learning Methodology
Participants will undergo experiential learning through mini-lectures, case studies, group discussions, role plays, quizzes, and videos.
Who Should Attend
This course is suitable for:
- Individuals with few years’ of marketing communications experience who want to gain strategic social media skills
- Business owners who want to have local and regional presences and increase engagements on social media and search engines
- Digital marketers who want to strengthen the fundamentals of social media marketing, media planning, and agency management
- Brand managers whose roles involve the research, planning, development, delivery, and analysis of marketing communications
Categories
More Information
- (Local Institution) MDIS - Service Quality Centre
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