From impressing the audience on social media to persuading a customer to buy our products, we are constantly trying to influence others. Especially in the digital age, an effective influencer needs to win hearts, change minds and inspire actions. To do so, studies have shown that the use of factual information and statistics alone is not effective. Instead, one needs to appeal to the audience’s emotions in order to make impactful communications. The best way to achieve emotive influencing is to do so through storytelling.

 

Upon completion of this workshop, participants will be able to;
  • Appreciate why and how stories work in connecting with emotions
  • Tell a complete story in 3 minutes that influences the audience
  • Understand the keys to effective persuasion using stories

 

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  • (Local Institution) MDIS - Management Development and Consultancy
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