Diploma In Business Administration (Digital Marketing) by PSB Academy

The programme offers an applied appreciation of core business disciplines such as accounting, economics, management, marketing and business statistics with a particular emphasis on online acquisition tools like paid search advertising, email marketing, display advertising and search engine optimization (SEO). Students will be equipped with Social Media Marketing knowledge, the ability to use mainstream social media platforms like Facebook, Instagram, YouTube and LinkedIn to generate leads, create engagement and buzz and derive data and insights to improve digital marketing ROI.