This course is designed to equip students with practical skills in digital analytics best practices and the Google Analytics platform. These are popular skills in the job market today as employers seek talents who can contribute to data-driven strategies and drive best analytical practices to help them make better business decisions.
After this course, students will be able to:
- Learn the basics of Digital Marketing measurement
- Set up Google Analytics
- Configure and implement the right measurement strategies
- Extract analytics reports and derive actionable insights
- Prepare reports for sharing to various levels of the organisation
- Prepare students for the Google Analytics certification examination
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- (Local Institution) Kaplan
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