Course Overview
This module sets out essential concepts and skills Digital Marketing is the Future.
With increasing competition between businesses for the digital presence and social influence, acquiring the skills of digital marketing is more important than before. No matter what audience you are targeting, the techniques learnt will be applicable.
If you are interested in connecting and reaching out to your customers digitally at any time and anywhere, this is the course for you. Here, you will gain an understanding of essential concepts and skills related to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms and other various online marketing strategies, as well as monitoring and evaluating the effectiveness of the campaigns using analytics.
Who Should Attend
Individuals who have a keen interest in embarking on a career or business related to digital marketing.
Course Duration
2 days / 16 hours
Course Outline
1. Digital Marketing Concepts
Topic 1: Digital Marketing Concepts
Key Concepts
Planning
Topic 2: Web Presence
Web Presence Options
Website Considerations
Search Engine Optimisation
Topic 3: Social Media Setup
Social Media Platforms
Social Media Accounts
Topic 4: Social Media Management
Social Media Management Services
Marketing and Promotion Activities
Engagement, Lead Generation and Sales
Topic 5: Online Marketing and Advertising
Online Advertising
E-Mail Marketing
Mobile Marketing
Topic 6: Analytics
Web Analytics
Social Media Insights
E-Mail Marketing and Online Advertising Analytics
Mode of Assessment
There will be a compulsory ICDL Certification Online-Assessment for this course.
Certification Obtained and Conferred by
Successful participants will receive the internationally recognised ICDL Certificate upon completion of the course. This certificate is administered by ICDL Singapore, a new initiative from ECDL Foundation. This is a joint certification between SSG and ICDL Singapore.
Categories
More Information
- (Local Institution) NTUC LearningHub
amisha
April 28, 2020 at 10:25 amvery good for those who wants to venture into digital marketing or understand more about it.