Key Account Management by MDIS

Managing key account the right way is a critical function of any customer-oriented business. Selling to these existing customers is one of the biggest untapped opportunities for revenue growth. In fact, top performers in key account management experience significant revenue growth, higher profitability and greater year on year customer satisfaction.

This course is structured to enable participants to acquire the critical knowledge and skills needed to turn customer growth opportunities into growth realities. Participants will learn proven methodology and techniques in key account management that will allow them to systematically break new grounds.

Upon completion of this workshop, participants will be able to;

• Understand how to develop key account management framework
• Understand what it takes to manage key accounts
• Learn innovative techniques to acquire deep customer understanding
• Learn critical tools to drive growth with key accounts
• Learn goal setting and segmentation methodology on key accounts
• Learn to develop a customer business plan
• Learn performance review techniques and refinement on the business plan
• Increase rate of success to achieve desired results with key customers