The Art of Telemail by Kaplan

Many successful organisations still rely a lot on their business team making cold-calls and emails to their prospects. Yet, few are able to master the art of persuasion and create sufficient influence to pique their audience’s interest, present their product offerings and improve their closing rate.

At the end of the course, the participants will be able to:

• Describe the communicative needs of the audience
• Apply telephone and e-mail techniques to address the needs of the audience
• Build interpersonal relationships with the audience using communicative skills
• Refine telephone and e-mail language skills to achieve intended outcomes