Course Overview

This is a 3 Day Course which is designed to provide participants with a comprehensive understanding of Google Analytics 4, the latest version of Google's analytics platform.

Participants will learn how to collect data, analyse website and app performance, and make data-driven decisions to optimize digital marketing strategies. Through hands-on exercises and practical examples, participants will gain the skills necessary to navigate the Google Analytics 4 interface and utilize its features effectively.

Course Objectives

• Understand the fundamentals of Google Analytics 4 and its key features.
• Setup and configure Google Analytics 4 for websites and mobile apps.
• Learn how to track and measure website and mobile app user behavior.
• Explore the various reporting options and analyse data using Google Analytics 4.
• Utilise advanced features such as cross-domain tracking, event tracking, and custom dimensions.
• Gain insights into audience segmentation and user acquisition through audience reports.
• Learn how to set up and track conversion goals to analyse website and app performance.
• Understand attribution modeling and analyse campaign effectiveness.
• Explore data export and integration with other Google products such as Google Ads & Looker Studio.
• Optimize digital marketing strategies based on data insights derived from Google Analytics 4.

Pre-requisites

• Proficiency in computer usage.
• Basic knowledge of navigating digital tools.
• Ability to understand and communicate in English (reading and writing).
• A basic knowledge of website development and management such as tracking codes, reporting dimensions, metrics, and goals will give you a head start.
• A foundational understanding of digital marketing concepts, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and conversion tracking, will help you relate the course content to your marketing strategies.
• Being familiar with common web analytics terms like bounce rate, conversion rate, sessions, users, and page views will allow you to grasp the course better.
• A basic understanding of data analysis concepts like data segmentation, data visualization, and interpreting statistical metrics can make it easier to work with the analytics data provided by Google Analytics 4.

These prerequisites are not mandatory, as the course will cover foundational topics. However, having a familiarity with these concepts will ensure you can fully grasp the content and extract the most value from the course.

Course Outline

Day 1:

Module 1: Discover the Next Generation of Google Analytics

• Discover What’s New with Google Analytics
• What Sets Google Analytics 4 Properties Apart
• Get to Know Google Analytics 4 Properties
• Create Your Own Google Analytics 4 Property

Module 2: Use Google Analytics to Meet Your Business Objectives

• Set Up Google Analytics Using Best Practices
• Practice with the Analytics Demo Account
• Learn How to Navigate the Analytics Interface
• Get Familiar with Analytics Reports
• Get Hands-on with Explorations in Analytics
• Choose Your Account and Property Settings

Day 2:
Module 3: Measure Your Marketing with Google Analytics

• Get Familiar with Marketing Data in Analytics
• Take a Tour of the Advertising workspace
• Use Digital Analytics with Marketing Data
• Measure What Matters with Conversions
• Give Proper Credit with Attribution
• Group Valuable Customers with Audiences
• Use Analytics Together with Google Ads

Module 4: Go Further with Your Google Analytics Data

• Control How Data Is Used in Google Analytics
• Combine Business Data in Google Analytics
• Connect Google Analytics with Other Tools
• Export Google Analytics Data to BigQuery
• Get Enterprise Features with Analytics 360

Day 3:

Module 5: Data Visualization with Looker Studio / Google Data Studio

• Connecting to Data Sources
• Introducing Report Canvas
• Creating and Configuring Various Chart Types
• Adding Controls to GDS Reports
• Creating effective & Powerful Google Data Studio Reports
• Presenting and Sharing Reports

Certificate Obtained and Conferred by

Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.